Syna Means Together
Drawing inspiration from little things, Dharmesh & Namrata Kothari have created an extraordinary and refreshing collection of luxurious jewels. True believers of destiny, they always feel that the possibilities of design - and life - are limitless when people work together.
Established in 2003, Syna Jewels has grown through enduring relationships with esteemed, global brands and has evolved by creating many successful collections. Staying true to their roots, the Syna brand showcases fine jewelry that speaks for itself and radiates positive energy.
A Passion of a Lifetime
Syna is Born
We immigrated to the United States in late spring of 2003, and our first daughter Diva was born soon after in July. By August, we had incorporated Syna and started creating gemstone bead jewelry in unusual color combinations. Everything felt new and exciting, and we were enchanted by the endless possibilities ahead.
Intense Struggles in a New World
Life no longer felt like a dream, and the challenges of immigrating to a new country weighed on us. We made our first go-with-everything earring using sugarloaf cabochons and diamonds, but we felt the pain of low sales.
With a family to feed and an overwhelming financial burden, we had felt crushed by the pressure of it all. But with another child on the way, we decided to stay and hoped for the best.
Nysa - A New Beginning
In February 2005, we were granted a new beginning that reinvigorated our hope and motivation. Not only did we get our green cards the day Nysa was born, but we also received a substantial order from Bulgari for one of our amethyst earrings.
Our sales began to increase, especially now that our jewelry had gained recognition. In addition, we collaborated with Tiffany & Co. on private-label projects, including unusual bead necklaces, 100-carat drops, and the iconic Sugar Stacks.
Living the American Dream
With major private-label productions in full swing, we could sense our potential. Known for our drops and stackable rings, we earned an excellent reputation in the industry. Life felt perfect, as if anything we touched could turn to gold. We worked tirelessly, creating many new designs - and seeing those designs get snatched up by brands.
Playing with Color
Gemstones took center stage in everything we did then. We loved playing with colored gems to create unusual stories of shades. Like kids in a candy store, we missed no opportunity to mix-match and create innumerable color combinations.
2008 - 2009
Now's the Time
We had found our momentum with large orders and consistent production. Then, the 2008 Financial Crisis descended like a dark cloud, and we knew immediately that we'd need to pivot our business. With so much experience working with the best brands, we felt confident that it was time to start building our own.
First Couture Show
Finally ready to present Syna to the world, we debuted at The Couture Show, one of the most prestigious fine jewelry trade shows in the United States. We had gained comfort from our private label business, but now we were facing the world in a new and different way.
A journey of a thousand miles begins with a single step...
2011 - 2013
One retailer at a time, we were growing and learning. With events all over the country, we were meeting new people in the industry, growing our sales, and moving forward.
Some days were easy and exciting, while others were difficult and tiresome. Many times, we'd have to wake up at 3 am to board long flights and sometimes visit multiple states in one day.
Centurion Design Award
During this special year, we received our first industry recognition: the Centurion Design Award. To delight ourselves, we created a whimsical mixed-metal owl pendant, which won the prize. Our accomplishment gave us the confidence and the encouragement to experiment with our designs. Most importantly, it inspired us to have more fun.
Not Only Color
With our newfound confidence, we were ready to experiment with new styles, explore new materials and techniques, and market ourselves in new ways. Syna was not only about beautiful colored gemstones; we were driven by the endless possibilities of our imaginations.
The Dragon Snake Wins
In 2016, we won another award for our oxidized sterling silver dragon snake bracelet. We had so much fun merging two powerful animals - one imaginary and one real - with a long, green tsavorite tongue.
When you're having fun, good things come your way!
2017 - 2018
This was the time we collaborated and built deeper connections all across, which provided a substantial growth in the way Syna is being run today as a company. Forming life-long relationships not only built strength but also enabled us to grow personally the most in these two years.
Couture Design Award
We earned the recognition we had always dreamt of - the Couture Design Award. After being members of the Couture community for a decade, we were honored for our 18K yellow gold and oxidized silver coral reef earrings with champagne diamonds. Our gratitude for this award knows no bounds.
When you give your heart out, it returns ten-fold.
Re-aligning our Hustle
No one can forget 2020, a year of uncertainty and fear. With all its complexities, it did simplify our lives in many ways.
It gave us the opportunity to reflect and realign nearly every aspect of our business. This was our time to unlearn, learn and re-learn to cope with the "new normal". We can't wait to see what 2021 will bring, and we're looking forward to exploring our new-found passions - food, cocktails, karaoke, and more.
2021 - 2022
In 2021, we emerged from our cocoon. With the pace of
business (and life) in full speed, the time flew by. Only toward the end of the year did we realize how much we've grown and evolved more than ever before. Upon reflection, we felt that the momentum of 2021, combined with the silence of 2020, enabled our tremendous growth.
Great Start to the Year
2023 started with a bang! We won the Centurion Award for one of our favorite pieces - our hand-carved blue sapphire Mogul horse cufflinks.
Worlds of Syna
There are always little things everywhere that gets us excited and thinking. We love seeing how one inspiration fuses into another all the time. Transforming these moments of experiences into concrete elements for our brand has always been our method. Inspired by these discoveries, we have built the different "worlds" of Syna, which allow us to play and explore without limiting ourselves to any one style. Each Syna piece has a little story, a little fragment of historical design and culture, all modernized to work timelessly for many wardrobes and occasions.
"Extravagant lifestyles, decadent jewels, palaces that were beautiful beyond dreams and immortal art that would remain to tell stories of their time - they imagined and created it all.
As artists, we love wandering back into the past and always return with inspiration tucked into our hearts like so many glittering gemstones."EXPLORE MOGUL
"We believe in magic. Especially the one brought about by spinning our wildest dream colors into something so fun to wear. Nature has given us all these exotic gemstones in every shade possible.
Nothing makes us more happy than playing with these colorful baubles in our candy store. Mix, match and create your own color story with us."EXPLORE CANDY
"We feel an innate connection with nature, and just as a tree has its roots planted deeply in the soil, we too feel stable, peaceful and centered when we are in the midst of nature.
The natural kingdom is a perennial fount of inspiration for us from where we pluck motifs and hues for our designs."EXPLORE JARDIN
"Our thoughts, emotions and spirituality - all combined give us our identity and make us who we are. Healing occurs when the mind, body, and spirit are in harmony. When we are balanced in our chakras, our energy is in alignment.
We love how these simple self-care rituals and talismans tap into our empowerment to create lasting health, joy and peace."EXPLORE CHAKRA
"As we gaze upward into the sky, we are constantly reminded of our infinite potential and a comforting thought that the heavens are always watching over us. No matter where we are from, we all see the universe above us in some form.
It reminds us of our interconnectedness and the bonds we share with each other. After all, aren’t we all in the same game and dependent on each other, just like the sun, the moon, the planets and the stars?"EXPLORE COSMIC
"Have you ever stopped to look around and notice all the amazing shapes and patterns around you?
There is a unique symmetry that forms the building blocks of the world around us that intrigue our minds & hearts to dive deep into these refreshing geometric relationships."EXPLORE GEOMETRIX
Behind The Fine
We only produce in small quantities. Not because we like everyone to wait, but because we firmly believe in quality over quantity. When it comes to our manufacturing, we vet and partner with only the best jewelers - jewelers who commit to exceptional craftsmanship, ethical practices and the finest materials.
We manufacture all over the world as we want to work only with the best, no matter where they are. We select our partners based on their specialty and work directly with them. We can never change the traditional process of making fine jewelry. All our pieces are handcrafted just like the olden days, but designed for everyday wear & forever.
We work with high-quality, enduring precious materials, set with genuine, natural gemstones and ethically sourced diamonds. We have a zero tolerance policy towards conflict diamonds and are passionate about ensuring that our business is based on fair and transparent trading.
Most of our collections are made in 18 karat yellow gold. Our 18k alloy gives our pieces their beautiful, subtle hue, be it in yellow, white or rose gold. Some of our collections also use mixed metals combining 18 karat gold with rhodium plated sterling silver. Black rhodium is a rare type of platinum that is used to create a timeless, vintage look.
All of our gemstones are genuine minerals highly valued for their beauty, longevity, and rarity. We cut and polish these minerals in our stone lapidary in Jaipur, India. By being hands-on throughout the entire process - from sourcing to production - we can ensure that no detail is overlooked, so quality is never compromised.
Besides, we are always searching for high-quality and enduring new materials from trusted partners all over the world. We never miss a chance to explore and collect rare gems of exceptional quality and character on our travels around the globe.
We see ourselves as alchemists that capture the moments in our lives and transform them into beautiful, wearable objects of art. Rather than adhere to any one style, we allow ourselves to play with colored gemstones and diamonds in a painterly way. We love to pour this passion into creating new heirlooms that will reimagine our history for future generations.
Believing in the simple, our style approach is to transform old complex arrangements and illustrate them in the most refined way.
We are always trying to push the boundaries of creativity, evoking an ethereal elegance coupled with a clean and sophisticated aesthetic.
Coming from India, a country of diverse cultures and rich heritage, we have a natural inclination for color deeply rooted within us. Blending that with our passion for gemstones helps us create exotic color pairings.
Merging ancient techniques and modern technology, we always like to craft a narrative that is truly global in its essence. After all, every detail counts.
We love to see how something authentic and traditional can also be incredibly chic. Jewelry that transcends age and time, the Syna collection is for every woman who appreciates distinctive style.
Our heartfelt intention is to designs pieces that will be passed down through generations. If someone finds our creations many centuries from now, we hope they’ll say, “I’d like to wear that”
The Syna Experience
Syna means Together
Syna is a small company. We like it that way. We work together closely, family and friends, to create something truly special. When you come to Syna, you become part of our circle, a friend, a collaborator. We are committed to treating everyone with integrity, respect, and responsibility. We want to be part of your success, and we invite you to be part of ours.
Every design has a story
As world travelers, we have taken great joy in searching for ideas, and seeing how one inspiration leads to the next adventure, and how all of our stories fuse together over time.
Every Syna piece has a little bit of that story, a fragment of history, design, or culture, all woven together into wearable art. From the inspiration that birthed it, to the way it was made, each jewel is a unique blend of ideas and experience. Every design has a story, and tells a story. And then the story extends to you, because each jewel’s story becomes your story when you buy it and wear it, of gift it or share it.
At Syna, you are not buying jewelry, you are creating stories, which in turn will become lasting memories.
Beauty is in the details
Beauty is in each of the elements that come together to create it. What you see when you look at a Syna jewel, is the result.
The simple sophistication, transforming classic ideas into a modern aesthetic that is simultaneously familiar and fresh.
We always try to push the boundaries of creativity, and we have a strong desire to bring rich, saturated color to everything we create. The intricate details in our designs merge ancient techniques with modern aesthetics in a way that every women can connect and resonate with. Beauty is what you feel when you see it. And it’s in all the little details!
Always Something New
At Syna, we love to explore and experiment. We're always open to new ideas and excited to try new materials and concepts. That's the reason why there is always something new at Syna.
Just like nature, we are constantly evolving. Like a river which is always ebbing and flowing, we tread along and discover new, beautiful, and eye-opening ideas that inpsire us to share them with you the only way we know best.
At Syna, you'll always find something fresh, something that will inspire you, something that brings a smile to your face.
At Syna, we don’t make jewelry. We craft it. It’s not enough to come up with a beautiful idea or a beautiful gemstone. It takes craft to merge those elements into a keepsake, a jewel you want to wear every day.
Our jewelers work endlessly and passionately to learn skills, old and new, and decide which modality to apply to every piece they make for the most exquisite result. It takes craft to make a jewel that can be worn every day, for years and decades. It takes craft to create an heirloom that can be handed down.
We share our joy through jewels that have been made to fit your life, and which symbolize all that is good about intentional, conscientious creation. In the end, aren’t we all building a legacy, for the future generations to enjoy?
Good Vibes Only
We create jewelry, so visual beauty is a big part of our positive vibrations. Every time something new is created, it radiates energy into the world. Creating so much energy comes with responsibility. We want the energy that we put into the world to be joy, laughter, peacefulness and love. We imbue everything we do, and everything we make, with these values.
When you become part of the Syna experience, a big part of that experience is knowing that we don’t just want to sell you beautiful jewelry. We want to be a beautiful part of your beautiful life. And with good vibes only!
Syna is committed to supporting a number of nonprofit organizations, including Sankara Eye Foundation, Smile Train & Soka Gakkai International, which all touch our heart in unique ways.